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The ability to gain and keep trust is a vital factor in being able to influence others. Research has shown, time and time again, that trust is always a contributing factor in the ability to influence others. When a person trusts you, trust alone can cause them to accept your message. On the flip side, if people dont trust you, all the evidence, reasoning, facts, or figures in the world wont get them to budge.

Trust can be an ambiguous concept, but certain things are quite clear: You cant get others to trust you unless you trust yourself first. Your message will not be convincing to others unless its convincing to you. Whenever someone tries to influence us, we ask ourselves, Can I trust this person? Do I believe him? Is she really concerned about me? We are less likely to be influenced if we sense that the person is driven solely by self-interest. Never assume that people trust you.

Always show the world you are someone to be trusted, no matter what the circumstances are. You can gain and enhance trust by doing the following:

Keep your promises
Be reliable
Under-promise and over-deliver
Admit your failures and weaknesses
Use logic with your emotion
Exhibit true concern for and about others
Never assume people completely trust you
Tell people only as much as theyll believe
Tell the truth, even if it hurts
Downplay any benefits to you

The Five Cs of Trust, will all help you gain the trust you need to have lasting influence. Let me illustrate how these elements work in a story. Imagine youre experiencing extreme tooth pain. Youve put off going to the dentist as long as possible, but now natures telling you your time has run out. You recently relocated, so your previous dentist is 2,000 miles away and no longer an option. You ask your new friends and neighbors about their dentists and get the following five responses:

1. My dentist has great CHARACTER. He is one of the most honest people I know. Hes not very competent, though. I heard hes famous for sticking the needle completely through your cheek.

Would you go to this dentist?

2. My dentist is one of the top dentists in the state. Hes extremely COMPETENT, but kind of a crook. He has no character. Hes been caught a few times for over billing and also sometimes fills more cavities than you actually have.

Would you go to this dentist?

3. My dentist doesnt have much CONFIDENCE in his work. One time he said to me, Ive never been very good at reading x-rays. I feel unsure about whether I should give you a root canal or just leave the tooth alone. Look at this x-ray and tell me what you think.

Would you go to this dentist?

4. Im not sure my dentist is licensed. I didnt see any degree or diplomas on his wall, and no one seems to know where he went to school. His office doesnt have the latest equipment. He even asked me to pay cash instead of writing a check. He has no CREDIBILITY in my book.

Would you go to this dentist?

5. My dentist is a nice guy, but he doesnt keep his stories straight. CONGRUENCY and CONSISTENCY are not his strong suits. Last year he said Id probably have to get a root canal on my molar the next time I came in. When I came back, I asked him about the root canal on my molar, and he said, You dont need a root canal on that tooth. Who told you that?

Would you go to this dentist?

Im sure you would spend more time trying to find a dentist who met all five criteria. A deep and lasting sense of trust will not exist without all five characteristics being present. We know if a person is lacking in just one of these areas, it will affect every aspect of their ability to build, gain, and maintain trust.

Do People Trust You???

Consider the results from the Gallup poll on Trust and Honesty:

* Pharmacist -- 64%
* Clergy -- 59%
* Medical doctors -- 57%
* College teachers -- 53%
* Policeman -- 49%
* Bankers -- 30%
* Journalists -- 22%
* Business exec -- 21%
* Stock brokers -- 19%
* Congressman -- 17%
* Real estate agents -- 16%
* Lawyers -- 14%
* Insurance sales -- 11%
* Advertisers -- 10%
* Car sales -- 5%

Kurt Mortensens trademark is Magnetic Persuasion; you should attract customers, just like a magnet attracts metal filings. Claim your success and learn what only the ultra-prosperous know by going to http://prewealth.com/mistakestoavoid and get my free report "10 Mistakes that Cost You Thousands."Cosmetic Dentist In David
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Every true life rock n roll television melodrama has the same scene: the unknown artist/band gives their freshly cut 45rpm single to the local disc jockey. He spins it on his top 40 radio showand a star is born. This legend has been passed down through the generations of wannabe popstars like an ancient family recipe. The ingredients may differ, but in the end you get the same glorious results: radio play equals fame and fortune.

But does this Top of the Charts fairytale still apply today in the sardonic post new millennium world we call today? Can a band in our current music scene walk into a radio station with a CD single in their hot little hands, impress and wow the DJ with their enthusiasm and chutzpa, obtain the magic and golden FM radio spins and then ride the wave of success all the way to Graceland? Well, then, I guess the real question would be, Do you believe in fairytales?

Unfortunately, the music industry, like the entire Earth, has become so overpopulated and so oversaturated with artists, music, CDs, and radio stations/shows of all kinds, that the chance of your own personal radio fairytale coming true is probably slim to none. But, dont give up on your favorite audio media outlet. Radio may not catapult you to instant superstardom but it certainly can help to push you down the path to success.

The following are a few tips that will help you to make your own music fairytale and get your music heard throughout the airwaves:

1.) Get Out Of Major Market The Top 40 Station Mentality---There was a day when getting played on a big city Top 40 radio station was like winning a gold medal at the Olympics. Bands that were chosen for play were handpicked by the voices of the airwaves whose ears were finely tuned to pick out the next new rising star. Today, things are a little different. Radio has become a huge corporation with three major conglomerates owning most of the stations in the United States. Sadly, Disc jockeys are no longer the innovators their predecessors were. Station management hands down a playlist (made exclusively of artists signed to mostly major labels) and the voices you hear on your radio are just thattalking heads animating a script. Its nearly impossible for an unknown band to break into mainstream large metropolis radio and a waste of your time and money to send packages blindly to a medium that will more than likely reject you again and again.

2.) The Specialty Show Is Your Ticket In---Still determined to get played on that hot radio station with 10 million listeners and a celebrity DJ? Well, there is a backdoor that you may be able to slip through. Its the specialty show. Many huge stations feature a weekly show structured just to highlight the little guyto showcase unsigned artists from that stations area and sometimes beyond. These shows are always worth sending your press package to, as they tend to base their playlist on your music and your credentials on not on the typical corporate artist roster. This is where you just might wow that innovative disc jockey and garner play on some of Americas biggest stations.

3.) College Radio Still Rocks---One area of radio that has stayed unaffected by the huge corporate retooling is the college/university station. Unlike companies/labels deciding what the listening audience thinks is cool or hip, college radio DJs and program directors are still setting their own cutting edges, breaking new artists, and finding the hot fresh stars of tomorrow hiding in their local clubs, coffee houses and garages. Its always beneficial for unsigned artists to send as many CDs (or email as many MP3s, if the station will accept that medium) to as many college stations as you can find. You will find stations to play you and people will be listening. This could lead to new fans, tour possibilities, and will definitely look fantastic on the radio page of your website or EPK. Whether or not it will actually make you a rockstar, it will sure make you feel like one.

4.) The Unlimited World Of Independent Radio---Back in the early days of radio, indie stations were limited to audio pirates in their basements stealing airwaves from unsuspecting Top 40 giants. Now, thanks to the internet, satellites, cell phones, iPods and cable TV, independent stations outnumber their AM/FM constituents in the thousands and new ones are created every day. Since doing a search of indie radio stations online has been known to cause a brain embolism in some, know that you will probably never be able to solicit them all in one lifetime and just relax and enjoy sending music to whomever you can, as you will probably garner hoards of airplay. Furthermore, your wallet will grow to love you as most of these stations will allow you to submit MP3s online.

Its true that the legendary story of the unknown band that got one single played on the radio and became superstars within a month is probably as outdated as the 8-Track tape. But that doesnt mean that the process of artists soliciting music for radio play has become archaic. Radio remains, to this day, one of the best ways for musicians to promote their music and their projects in their area.and now, thanks to terrific technological advancements, nationally and worldwide. The repetition of your single in the ears of even the most jaded radio listener, may lead to: CD and merchandise sales, gigging opportunities in your city and others, visits to your website, posts to your fan club forums, potential press and even maybe industry attention. So, dont stop sending those CDs, and emailing those MP3s because the next person who hears your song on the radio might just be the one who leads, either directly or indirectly, to your much sought record deal. And who knows? You might just wind up becoming bigger than Elvis.

Sheena Metal is a radio host, producer, promoter, music supervisor, consultant, columnist, journalist and musician. Her syndicated radio program, Music Highway Radio, airs on over 2,400 affiliates to more than 126 million listeners. Her musicians assistance program, Music Highway, boasts over 10,000 members. She currently promotes numerous live shows weekly in the Los Angeles Area, where she resides. For more info: http://www.sheena-metal.com.Free Nokia 1100 Ringtone
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